ThanetStar.com - Midweek Beer: A real life Thanet meet up 
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Thanet Star - actively improving Thanet one idea at a time
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Advertise on Thanet Star
The Thanet Star has from December 2007 to April 2008 experinced a 162% increase in average daily hits. It's topical and Thanet focused content means that the bulk of the readership are located in or arround Thanet, Kent. Search engine traffic analysis shows that people find this site looking of local topics.
Six advert spaces are available on every page of Thanet Star. They are sold on a first come first served basis.
Thanet Star is backed by Adullam Limited. It is primarily written by Matt B who has been actively maintaining blogs on different topics for over five years. Month on month the number of local people visiting the site increases significantly.
Advertise for just £1
You can advertise in any of the six 125 by 125 advert spaces for just £1 per thousand impressions*. All spaces are shown "above the fold" on every page of the site.
The 125 format and the location of the adverts has been selected precisely because of how well it attracts attention. Although the performance of the advert is largely dependant on the graphic your provide I regularly see a good to very good return on investment (ROI).
How to place an advert
In order to place your advert you will need to do just two very simple things which can be done in any order.
- simply email your desired image(s) and the link you would like connected to it to the email address shown.
- Make your payment.
If you have specific requirements please feel free to outline your requirements in your email (see FAQ).
Once we have your advert image, requirements and payment advert displaies should start within 24 hours.
Your advert
Your advert can be in any of the following formats: JPEG, PNG or GIF image and must be 125 pixels by 125 pixels. For best results you should also provide a website or email address that the image can be linked to.
You image may be animated or static and can depict anything so long as it would reasonably hope to obtain a PG or U rating and breaks no UK law.
Making your payment
Payment can be made digitally with a credit or debit card at any time.
Purchase size and bonuses
- Due to limitations beyond our control we require a minimum purchase of 5 units.
- First time purchases will have 10% extra impressions added.
FAQ for the Thanet Star £1 Advert
- What is an impression?
- Each time the server detects that an advert has been shown to a unique human being a single impression is counted. To protect your investment repeat views in to small a time scape are ignored as are other potentially bogus or failed requests.
- How many clicks will I get per unit of a thousand impressions?
- That entirely depends on your advert. Generally things like pretty girls or boys, fast cars and cute animals are considered to be good at attracting people. Animated adverts are often effective but it is down tot he design skills of the person that makes the advert and how well it is targeted towards the people that might be interested in your offering.
- How long will one unit of impressions run for?
- This depends again on the advert as well as a number of other factors. We can, on request cause your adverts to be spread out evenly over a give time scale or show them as fast as possible (default). Adverts that do not attract clicks will be shown with a lower priority than those that do attract clicks to provide better value all round.
- Can I pay by cheque?
- Due to the rising cost of banking it is no longer cost effective to offer our current low price and allow payments by cash or cheque. Payment via credit or debit card, however, offers you greater protection and is significantly faster than any other form of payment.
- How will I know how my ads are doing?
- Once your ad is running you will be emailed updates to alert you when your remaining impressions are running low. This is done by the same system that will deliver your ads and create weekly statistics (available on request).
- What's your maximum capacity?
- As of March 2008 we had sold roughly 75% of the advertising capacity but by May 2008 that same volume represented around 60% of the capacity. This was because over that two month period the number of people visiting the site increased. In the event that we reach 95% of capacity we will no longer accept new customers.
- Can I use targeting?
- To a degree. By default the server is set up to limit by time of day, number of impressions shown per person per session and by common factors like web browser. However, if you request limits that are too strict your daily impression rate may not be achieved. If this is happening we will contact you to discuss other options.
