Mark McGowan is to be buried alive in the sand on Margate beach in a "art performance" to try and save the traditional Margate holiday. This unusual art performance is to start Saturday 3rd May at midday and will not end untill 48 hours later on the Bank Holiday of Monday 5th May. The performance is an attempt to save the Great British Seaside Holiday and the environment at the same time.

Mark McGowan says: "The traditional British seaside holiday is in decline and everyone is flying abroad. This year, 30 million people will go on holidays abroad. This is due to cheap flights, sunnier climes and bargain bucket destinations."

Mark will be barried in up to his neck with a traditional hankerchief tied to his head. He will be surrounded by traditional holiday mementos and will live on fish and chips that will be fed to him by an assistent. Mark explains: "This is to encourage people, so that when the time comes, to think about their holiday and don’t just book a holiday abroad, come to Margate."

A big hint for my fellow bloggers - Mark will be on Margate beach this Saturday (26th April) around midday, "practicising" for the art performance.