The launch of Hollywould took place with a "premier" and sneak peak at the first six episodes. The video on Kent TVs website (which I found eventually) is full of praise for this innovation. But what is so innovative about an am-dram film that comes in at under an hour? People have been making those for ages.


Myth Kent TV Claims: This is the first ever drama to be souly on the Internet.

Unless you have been living under a rock somewhere you will be aware that YouTube and countless other sites like it have been home to dramas, animations and film releases created exclusively for the Internet. this has been going on for some time now.


Myth Hollywould is interactive.

No mater how many times you say it does not make it true. A DVD player is interactive by those standards. The only interactivity ist hat it is responsive to input. However Interactive drama allows the audience to interact with the drama. It's not rocket scince here. A common way to have a drama be interactive is to have the outcomes chosen by audience vote.


Myth Hollywould is special and better because it is on demand.

Big deal. The Internet is on demand. With normal TV a decent computer and a copy of MythTV and normal TV is on demand too.


Myth This is the model of how local authorities should communicate with young people. Kent TV claim that With young people using sites like youtube and facebook we need to be using the same sorts of tools.

That statment demonstrates the fallacy that separates the dinosaur age mentality that created Kent TV and the reality of modern marketing. If you want to communicate with a group you do not create a new silo and try and get them to visit it. You go and be where your target audience is and present them with something that meets their needs. The world of "I talk you listen" is dead folks so get with the program.


Myth All the young people in Kent are going to watch Hollywould and learn stuff.

According to Alexa Kent TV get's about a quater of the traffic that Thanet Star does and most people in the real world have never heard of Thanet Star. What hope has the slef congratuary Kent TV got? Put that content on Youtube and watch as the traffic count shoots up... oh but wait, then they couldn't justify the expensive website.