The Thanet Star

Local Search Engine Marketing To Improve Your Local Business

Today's post is by guest blogger Markus Skupeika from Florida. What can an American of all people have to say to us in Thanet? Quite a lot as it turns out. Markus talks about local search engine marketting and how it can serve your business far more effectively than targetting global traffic (most of whom will not want to buy from you).

Local Search Engine Marketing To Improve Your Local Business

By Markus Skupeika

Do you run a local business and want to get only the local clients from your website?

Yes, it is possible. You can put the emphasis on local search engine marketing to provide you the required support.

For long this had been a great problem for websites of small business owners. A lot of them used to get more global visitors than the local. The conversion rate had been to poor and so was sale. You must remember that a website is not about a few pages. And if you want to run an eCommerce site, you need to invest a lot on providing backend support.

Even if you outsource your SEO and other promotional and backend support jobs to a third party for lesser amount, the wastage had always been huge. The best solution for optimum use of your money is to put emphasis on local search engine marketing.

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Making Money in Thanet with Blogging

For reasons that are rather uninteresting I found myself in Tesco Westwood. At the checkout I got chatting to a young man who was feeling a little disenfranchised with working for a fixed wage and wondering if there was a better line of work.

I suggested to him that if his people skills and ability to talk about stuff were up to the challenge then blogging might be a hobby that could bloom into a way of earning a living. I also gave him a postcard and suggested he visit the website for more information (here's a link to the contact form if you missed it).

So I'm going to briefly look at the topic of earning your bread through the art of blogging. The fellow in the picture is Jeremy Schoemaker and yes that's him holding a cheque for US$132,994.97 (roughly UK£77,679) earned from Google ads. Google pays out monthly.

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